Swiggy - Spec ad

Concept Overview This is a short explainer video created in Adobe After Effects to guide users through the process of ordering food on the Swiggy app. The goal was to simplify the app experience and make it easy for anyone to understand how to browse, select, and place an order, all from the comfort of their home. I used clean UI animations, subtle transitions, and a step-by-step breakdown to keep the visuals both informative and engaging. The style is friendly, modern, and focused on helping users feel confident using the app, especially first-timers.