Match Hour Mania – IPL
To boost in-app engagement, reduce the IPL-season revenue dip, and attract both new and existing users to play during the specified “Match Hour” window with the promise of frequent, high-value rewards. Target Audience: - Existing RummyCircle players who tend to disengage during IPL hours. - Cricket lovers with an interest in real-money games. - Young mobile users aged 18–35 seek quick, rewarding gameplay. Tone & Style: - Energetic, bold, and dramatic - Fast-paced visuals with strong cricket-Rummy integration - Clear communication of time-based rewards
Forth Frontier
Client
2026
Year
[Services]
Product Video Production and Marketing Strategy
[Catagory]
Commercials
Project Objectives:
Launch the Match Hour Mania campaign to boost user engagement and revenue during IPL match hours (7 PM – 12 AM) by offering hourly cash prizes. The goal is to drive play frequency, retention, and in-app revenue through a high-impact launch video that combines IPL excitement with real-money gaming.
Results:
The IPL season animatic campaign successfully combined cricket excitement with RummyCircle, driving significant results:
25% increase in DAU during IPL season
30% uplift in participation for cash prize contests
18% growth in new user registrations
22% increase in average session duration
The video achieved 2.5 M+ views across social media with high engagement.
15% recovery in projected revenue loss during the IPL season.
The campaign effectively minimized seasonal dips, enhancing brand perception and driving business growth.
