RummyCircle — Now Smarter, Simpler, Sharper
The RummyCircle app underwent a significant visual transformation with its shift to a portrait layout. To help users adapt, we launched a clean, educational video showcasing the new interface and improved user experience. Visual Style: - Smooth UI transitions, animated pointers, and pop-up labels - Minimal, vibrant colors and rounded, modern typography - Friendly voiceover with subtle background music
Forth Frontier
Client
2026
Year
[Services]
Product Promotion Video Production and Marketing Strategy
[Catagory]
Commercials
Project Objectives:
The objective is to onboard users to RummyCircle’s redesigned portrait-mode app, highlighting its improved interface and navigation. The video guides users through key features to ease the transition, enhance feature discovery, and boost user satisfaction and retention.
Results:
The revamp campaign effectively onboarded users to the new portrait-mode app with clear, guided education.
Key Outcomes:
1.6 M+ views of the video across in-app and social
68% video completion rate
41% increase in feature interactions (wallet, leaderboard, rewards)
30% drop in navigation-related support tickets
18% increase in average session duration
25% uplift in D7 retention for new users who viewed the video
Positive feedback praised the layout as "cleaner" and "more intuitive."
