Diwali Rummy Series
Inspired by Diwali traditions, we created a vibrant animatic video using the door as a symbol of fortune, inviting players to celebrate with RummyCircle for a chance to win ₹2 Crore and 2 Kg of gold, blending festive emotion with aspirational rewards to boost engagement.
Forth Frontier
Client
2026
Year
[Services]
Product Video Production and Marketing Strategy
[Catagory]
Commercials
Project Objectives:
The campaign aimed to capture Diwali’s festive spirit through culturally rich symbols like rangoli, diyas, and the welcoming doorway, promoting RummyCircle’s ₹2 Crore and 2 kg gold giveaway to drive engagement, registrations, and gameplay during the season.
Results:
The Diwali campaign struck an emotional chord, driving a surge in engagement, registrations, and repeat visits. The ₹2 Crore and 2 kg gold rewards boosted conversions and strengthened RummyCircle’s brand recall during the festive season.
