Bring Your FriendCircle – Referral & Leaderboard Contest
[BY]
Aabeer Narayan Bhattacharjee
[Category]
Creative
[DATE]
Objective: Drive user acquisition through referrals while increasing platform engagement by introducing a leaderboard-based reward system. The campaign offers a total prize pool of ₹500,000 to players who refer the most friends.
Creative Process:
1. Concept
Gamified referrals with a social twist—FriendCircle introduced a leaderboard to boost invites through friendly competition and emotional connection.
2. Visuals
Mobile-first leaderboard design with a vibrant orange-purple gradient. Emojis and profile icons added a fun, social touch.
3. Emotion
Expressive characters (like Ashwath_91) brought reactions to life, driving FOMO and aspirational appeal.
