GPay Rummy Tournament Promo Visual
[BY]
Aabeer Narayan Bhattacharjee
[Category]
Creative
[DATE]
To create a high-impact visual that connects two passions of the Indian audience — cricket and Rummy — and encourages engagement on the gaming platform with GPay reward integration.
Creative Process:
1. Concept Ideation
During the IPL season, the goal was to merge the excitement of cricket with Rummy. The idea: turn Rummy into a stadium spectacle, where card suits replace the crowd, and the game takes center stage — just like an IPL match.
2. Visual Metaphors
Stadium Setting: Represents the scale and thrill of IPL.
Card Suit Crowd: A clever nod to Rummy, making the audience part of the game.
Game UI at Center: Showcases the actual product — the Rummy table — as the main event.
Flying Gift Box: Symbolizes a cricket ball being hit for a six, representing a reward won via gameplay.
