Learn & Earn - Quiz UI
[BY]
Aabeer Narayan Bhattacharjee
[Category]
Creative
[DATE]
Objective: To drive user engagement and boost retention through a gamified learning experience that rewards knowledge and participation. Campaign Concept: Introducing “Learn & Earn” – an interactive quiz game designed exclusively for RummyCircle users. The campaign consists of a 4-round challenge, with 10 questions per round, making a total of 40 questions. Players must answer all questions correctly to complete the challenge.
Creative Brief:
1. Ideation & Strategy
Objective: Drive daily engagement, app stickiness, and reward loyalty.
Gamification: Launch a 4-round quiz with an iPhone as the grand prize.
User Journey: Map end-to-end flow—from invite to reward—for a smooth experience.
2. Content Development
Quiz: 40 fun, relevant questions across 4 rounds.
Copy: Snappy intros, CTAs (“One step closer to an iPhone!”), and reminder notifications.
