Free Hit Hour
[BY]
Aabeer Narayan Bhattacharjee
[Category]
Creative
[DATE]
Objective: Increase user engagement and time spent on the platform by incentivizing frequent gameplay with guaranteed cashback (up to ₹25 per game). The campaign aims to enhance user loyalty and active play rates.
Creative Process:
1. Strategy
Aligned with cricket season using “Free Hit” to spark instant fan recall and boost gameplay during peak hours.
2. Concept
Instant cashback to drive repeat play
Cricket stadium + rummy table fusion
Welcoming players in a sunset setting for a prime-time feel
3. Design
Visuals: Stadium lights, green felt, cricket ball logo, dynamic cards
Colors: Sunset orange, green, gold for energy & urgency
Fonts: Bold, sporty, layered to highlight key messages.
